Revspot Enables 50%+ CAC Reduction Through AI-Driven Lead Qualification and Meta Activation
About the Client
White Lotus Allies Homes LLP is a luxury real estate developer based in Bangalore. Their flagship project, Home of Sanctuaries, located on IVC Road, is a ₹5.5 Cr+ offering targeting discerning HNI buyers. Prior to engaging with Revspot, White Lotus followed a conventional performance marketing-led funnel with fragmented touchpoints and limited qualification.
Challenge
White Lotus struggled with high Customer Acquisition Costs (CAC) due to:
• Disjointed lead generation and qualification workflows
• Manual and delayed lead engagement
• Low lead-to-site-visit conversion ratios
Their typical funnel looked like this:
Funnel Stage
Lead → QL
QL → Site Visit
Site Visit → Sale
Conversion %
20%
20%
10%
Cost
₹12,000 per QL
₹60,000 per Site Visit
₹6,00,000 CAC per sale
To close one unit, the team required 50 QLs — a costly and inefficient process.
Revspot Solution
White Lotus deployed a dual-stack approach using:
• Revspot AI Calling Engine to instantly qualify leads
• Meta Ads + High-Intent Data Activation to drive sharper lead inflow
This unified flow enabled faster, cleaner lead movement through the funnel while reducing cost at each stage.
Results from Pilot Engagement
Total Spend: ₹1.73L out of ₹3L pilot
Outcomes Delivered:
• 27 Qualified Leads Generated via AI voicebot and Meta activation
• 2 Site Visits Completed from the first 10 QLs
• 1 Deal in Advanced Negotiation (~80% closure probability)
Forecasted Site Visit Outcomes
Metric
Site Visit Rate (Observed)
Projected Site Visits (27 QLs)
Value
20% (2/10)
5–6
Under the legacy funnel, these 6 site visits would have cost ₹3.6L. Revspot enabled the same with nearly half the spend.
Cost Efficiency Breakdown
Metric
Cost per QL
Cost per Site Visit (actual)
Projected CAC (1 conversion @ ₹1.73L)
Projected CAC (1 conversion @ full ₹3L spend)
Value
₹6,407
₹86,500
₹1.73L
₹3L
🔻 Potential CAC reduction: Up to 70%
⚡ Lead-to-visit velocity: Significantly accelerated
What Changed with Revspot
Before Revspot
Cold, unverified leads
Manual qualification process
Delayed engagement
High spend for low output
After Revspot
AI-qualified, high-intent prospects
Automated, scalable qualification via AI
Instant voicebot follow-up
Sharper funnel and faster closures
Summary of Impact
✅ CAC dropped from ₹6L to ₹1.7–3L
✅ Faster lead-to-site visit cycles
✅ Unified top + mid funnel via Revspot stack
✅ Consistent performance improvements via feedback loop
White Lotus is now on a streamlined growth path with Revspot — combining smarter audience acquisition with scalable qualification.
