About the Client
Sumadhura Group is a leading real estate developer in South India, known for delivering premium residential projects across Bangalore and Hyderabad. With a strong focus on quality and innovation, Sumadhura has built a portfolio of landmark projects catering to the upper middle and high-income buyer segments.
Their goal was to optimize their digital marketing funnel, lower the cost per lead (CPL), and drive more efficient performance campaigns across their key projects — including Capitol Residences and Epitome.
Challenge
Despite heavy investment in performance marketing, Sumadhura faced three key challenges:
• High CPL: Traditional campaigns were yielding a cost per lead between ₹1,500–₹1,700.
• Low Engagement Rates: Broad audience targeting led to poor impression-to-click and • click-to-form-fill ratios.
• Limited ROI: Significant spend was being wasted on low-intent or misaligned audience segments.
They needed a way to reach high-intent buyers at scale, and engage them effectively across multiple touchpoints.
Solution by Revspot
✅ Step 1: Audience Intelligence & Seed Pool Creation
Revspot identified 20,000 high-intent profiles based on:
• Demographic filters: Age 25–40, Tier-1 city pin codes
• Financial indicators: ₹50L+ annual income
• Behavioral signals: Content consumption around “luxury apartments” and “Sumadhura properties”
• Professional details: Job roles, company type, salary range
This audience was enriched with over 20+ additional data points, including personal emails, phone numbers, LinkedIn profiles, and more.
✅ Step 2: Lookalike Modelling & Multi-Channel Activation
Using the seed audience, Revspot created a 1% Lookalike Audience on Meta Ads Manager to power a precision campaign for Capitol Residences.
A multi-channel strategy was implemented:
Channel
Performance Marketing
WhatsApp Marketing
Email & SMS
LinkedIn Marketing
Outbound Calling
Campaign Objective
Awareness & lead gen targeting enriched lookalikes
Direct conversations with warm leads
Funnel nurturing and reactivation
B2B targeting and employer-based segmentation
High-intent lead qualification
Results – Capitol Residences Campaign
Metric
Budget (₹) Marketing
Impressions
Ad Clicks
CTR (%)
Form Fills
CPL (₹)
Site Visits
Before Revspot
15,00,000
5,12,450
50,230
0.98%
1,023
1,466
312
After Revspot
15,00,000
6,14,940
90,415
1.47%
1,534
977
467
✅ 40% reduction in CPL
✅ 50%+ increase in site visits
Results – Epitome WhatsApp Campaign
Sumadhura also leveraged Revspot’s enriched data to run a WhatsApp-led campaign for their Epitome project. The results:
• CPL: ₹670 (55% lower than performance campaign benchmarks)
• 107 qualified leads generated
• 33 site visits (30% visit conversion rate)
This demonstrated the effectiveness of WhatsApp as a channel for direct response marketing when powered by Revspot’s high-intent data.
Conclusion
By partnering with Revspot, Sumadhura was able to:
✅ Eliminate low-intent wastage
✅ Cut CPLs by over 40%
✅ Drive higher form-fill and visit rates
✅ Establish WhatsApp as a high-ROI channel
✅ Use data enrichment to personalize across channels
Revspot now continues to support Sumadhura across multiple projects with ongoing audience enrichment, campaign activation, and sales qualification solutions.
