Case Study / Scripbox

Case Study / Scripbox

Scripbox — Driving Smarter Sales with 50-Point Lead Enrichment from Revspot

Scripbox — Driving Smarter Sales with 50-Point Lead Enrichment from Revspot

About the Client

Scripbox is a digital-first wealth management platform offering investment planning and advisory services tailored to India’s emerging affluent population. With a strong digital presence and consistent inbound lead flow, Scripbox aimed to improve its sales productivity by identifying high-potential customers early in the funnel.

Challenge

Despite a growing pipeline, the Scripbox sales team faced two critical hurdles:

  1. High Manual Workload in Pre-Sales

• Inbound leads came with basic contact information — name, phone number, email.

• Sales teams lacked insight into the prospect’s financial background, professional standing, or readiness to invest.

  1. Inefficient Lead Prioritization

• Without deeper intelligence, all leads were treated equally.

• Resulted in wasted effort on low-intent profiles, while high-value prospects risked being overlooked or delayed.

The Solution – Data Enrichment with Revspot

Revspot integrated with Scripbox’s CRM and enriched each lead with 50+ data points using our proprietary consumer graph, including:

• Demographics: Age band, gender, location type

• Professional: Job title, company tier, employment level

• Financial Signals: Income band, credit profile, loan data

• Behavioral & Educational: IIT/IIM/MBA tags, study/work abroad history, consumer behavior signals

Implementation Highlights

Smarter Prioritization

• Sales teams used enriched fields to segment and rank leads by potential, allowing faster routing of premium profiles.

✅ Better Call Prep & Personalization

• Agents approached conversations with richer context, leading to improved rapport, more relevant pitches, and shorter sales cycles.

✅ Automated Lead Scoring Models

Automated Lead Scoring Models

Key Benefits

Metric

Lead Prioritization

Sales Productivity

CRM Efficiency

Resource Allocation

Sales Conversations

Value

Enabled via 50+ enriched data points

Improved through reduced time-to-context

Enriched profiles auto-tagged for scoring

High-effort shifted to top-tier leads

Became more relevant and outcome-oriented

Conclusion

With Revspot’s data enrichment solution, Scripbox transformed a flat lead list into a smart, prioritized pipeline. This enabled faster outreach, more meaningful conversations, and higher ROI per sales effort, helping their team convert quality leads with sharper focus and greater efficiency.

Want sharper lead prioritization with 50+ real-time insights?

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B2C revenue teams.

All Rights Reserved ©Revspot 2025

Built for India’s fastest-growing

B2C revenue teams.

All Rights Reserved ©Revspot 2025