Revspot

Case Study / Meragi

Meragi— Streamlining Lead Qualification Using Revspot’s AI Calling Engine

About Meragi

Meragi is one of India’s leading wedding and event services platforms, enabling customers to book trusted vendors for decoration, makeup, photography, and more across multiple cities.

Known for a premium experience and seamless discovery, Meragi handles thousands of incoming inquiries every week from couples planning their weddings.

Meragi is one of India’s leading wedding and event services platforms, enabling customers to book trusted vendors for decoration, makeup, photography, and more across multiple cities.

Known for a premium experience and seamless discovery, Meragi handles thousands of incoming inquiries every week from couples planning their weddings.

The Challenge

As Meragi scaled across cities, it began receiving a very high volume of inbound leads through multiple digital channels. The internal sales team faced two major hurdles:

Lead Overflow

With over 3,000+ leads per week, human agents were unable to call and qualify each lead within the golden window.

Quality Consistency

Due to scaling constraints, the call quality and consistency in lead qualification began to vary across agents and locations.

Revspot’s Solution

Revspot deployed its AI Calling Engine to handle Meragi’s inbound leads at scale.

Key elements of the deployment included:

Revspot deployed its AI Calling Engine to handle Meragi’s inbound leads at scale.

Key elements of the deployment included:

Key Features of the Solution:

Conversational AI Bot

trained on Meragi’s services, tone, and qualification criteria

Lead Qualification Logic

embedded to extract wedding location, budget, service interest, and event dates

Real-Time CRM Sync

to push high-intent leads to the sales team instantly

This automation ensured every lead received a standardised, intelligent call experience within minutes of filling the form—regardless of time, day, or volume spikes.

Results

Metric

Avg. Lead Response Time

Call Coverage

Qualified Leads Identified

Sales Team Efficiency

Before Revspot

24–48 hours

50% of leads reached

Manual + Subjective

Spent time filtering

After Revspot

< 5 minutes

100% of leads called

Automated + Rule-based

Focused only on hot leads

Key Outcomes

With its real-time outreach and AI-led qualification capabilities, Revspot allowed Emversity to:

Conversational AI Bot

Leads were called within 5 minutes, drastically improving engagement

Lead Qualification Logic

AI gathered structured inputs (budget, date, city) for faster routing

Real-Time CRM Sync

Sales team focused only on warm prospects ready to book services

Seamless Handoff

Qualified leads were auto-assigned within Meragi’s CRM with enriched data

Why Meragi Chose Revspot

“We wanted a partner that could match our brand quality at scale. Revspot’s AI not only handled volume—it did so with the same care and intelligence we expect from a trained consultant.”

-Meragi Sales Lead

“We wanted a partner that could match our brand quality at scale. Revspot’s AI not only handled volume—it did so with the same care and intelligence we expect from a trained consultant.”

-Meragi Sales Lead

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