About the Client
Livspace is one of India’s leading home interior and renovation brands, offering end-to-end design-to-execution services across major cities. With a high volume of incoming leads through various channels, the brand sought smarter solutions to enhance pre-sales efficiency and conversion quality without overloading its sales teams.
Challenge
Livspace’s rapidly growing lead volume posed two critical operational challenges:
To close one unit, the team required 50 QLs — a costly and inefficient process.
High Manual Workload in Pre-Sales
• The offline pre-sales team was spending significant time manually qualifying leads.
• This resulted in delayed responses, inconsistent engagement, and higher operational costs.
Lead Quality Issues
• The sales funnel was frequently impacted by low-quality leads — spam entries, bots, or those without clear purchase intent.
• This reduced the team’s ability to focus on high-value prospects and hurt overall sales productivity.
The Solution – Sales Enrichment with Revspot
Revspot deployed its Sales Enrichment Engine to transform Livspace’s pre-sales process by automating lead profiling and disqualification. Using 50+ real-time demographic and behavioral data points from Revspot’s proprietary consumer graph, we created actionable intelligence for the sales team.
Implementation Highlights
✅ Auto-Qualification of High-Intent Leads
• Revspot enriched ~10,000 monthly leads in real time.
• 3,000 leads were auto-qualified based on key data variables like profession, income range, city type, and past behavior.
• Resulted in 30% reduction in manual qualification effort.
✅ Auto-Disqualification of Unfit Leads
• Revspot automatically flagged:
Spam or bot-generated leads (using input pattern detection)
Leads lacking financial capability or relevant purchase intent
• 2,000 leads (20%) were disqualified automatically, saving time and effort.
Key Benefits
Metric
Manual Qualification Effort
Leads Auto-Qualified
Leads Auto-Disqualified
Pre-Sales Team Efficiency
Conversion Readiness
Value
Reduced by 30%
~3,000/month
~2,000/month
Focused on high-probability prospects
Improved through better lead profiling
Conclusion
By integrating Revspot’s enrichment engine, Livspace was able to:
Cut down qualification effort
Remove low-value noise from the funnel
Enhance focus on sales-ready prospects
This helped Livspace reduce pre-sales costs by 15% and increase conversion efficiency without expanding their sales team — a win-win outcome for India’s largest home design brand.
