Case Study / Leap Scholar

Case Study / Leap Scholar

Leap Scholar — Enhancing Lead Quality and Marketing Efficiency with Revspot

Leap Scholar — Enhancing Lead Quality and Marketing Efficiency with Revspot

About Leap Scholar

LeapScholar is India’s leading study-abroad platform helping students achieve their international education dreams.


The platform supports students with test preparation, counselling, and admissions into top universities abroad, including support for SAT and IELTS prep, visa guidance, and financial solutions.


As a rapidly growing EdTech player, Leap needed scalable ways to improve their performance marketing outcomes and maximize ROI on their lead generation spends.

LeapScholar is India’s leading study-abroad platform helping students achieve their international education dreams.


The platform supports students with test preparation, counselling, and admissions into top universities abroad, including support for SAT and IELTS prep, visa guidance, and financial solutions.


As a rapidly growing EdTech player, Leap needed scalable ways to improve their performance marketing outcomes and maximize ROI on their lead generation spends.

The Challenge

Despite large volumes of leads, Leap struggled with two core problems:

Despite large volumes of leads, Leap struggled with two core problems:

Low-quality inbound leads

Many leads entering their funnel lacked profile fit, which led to poor conversion rates downstream.

Many leads entering their funnel lacked profile fit, which led to poor conversion rates downstream.

Inefficient performance marketing

Without deeper audience insight, their ad campaigns weren’t reaching the right-fit students, reducing the effectiveness of spend.

They needed a partner who could help them

Revspot’s Solution

Revspot deployed its proprietary data and AI platform in two stages:

Revspot deployed its proprietary data and AI platform in two stages:

Profile Fit Marking & Lead Assessment

Revspot enriched Leap’s inbound leads using its consumer graph and intelligence layers. Each lead was scored using “profile fit” logic — incorporating 50+ data points across educational, financial, professional, and behavioral signals. This enabled Leap to:

  1. Assess lead quality against their ideal customer persona (ICP)

  2. Compare enriched funnel performance with their business-as-usual (BAU) funnel

Performance Marketing Optimization

Based on profile-fit insights, Revspot:

  1. Created refined custom audience segments with higher intent and relevance

  2. Helped Leap activate these audiences via Meta and Google campaigns

Results

Improved funnel efficiency

Leads identified as high-profile fit showed better conversion behavior in the funnel.

Leads identified as high-profile fit showed better conversion behavior in the funnel.

Better marketing ROI

Campaigns using Revspot’s enriched audiences performed better than Leap’s BAU campaigns.

Campaigns using Revspot’s enriched audiences performed better than Leap’s BAU campaigns.

Smarter resource allocation

Leap was able to spend more time and budget nurturing high-intent, better-qualified leads.

Leap was able to spend more time and budget nurturing high-intent, better-qualified leads.

Why Revspot Worked for Leap

Revspot replaced the traditional qualification stack with a more intelligent, AI-powered layer. By using:

Revspot replaced the traditional qualification stack with a more intelligent, AI-powered layer. By using:

Enrichment from its 6–7 Cr+ consumer database

Enrichment from its 6–7 Cr+ consumer database

Proprietary AI models for audience segmentation

Proprietary AI models for audience segmentation

Full integration with Leap’s marketing systems

Full integration with Leap’s marketing systems

Leap achieved better targeting, faster qualification, and improved performance marketing results — all without increasing manual workload.

Leap achieved better targeting, faster qualification, and improved performance marketing results — all without increasing manual workload.

Interested in achieving similar results?

Interested in achieving similar results?

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Built for India’s fastest-growing

B2C revenue teams.

Industries

Real Estate

Fintech

Edtech

Wealth Management

High-Ticket Sales

Socials

X

LinkedIN

All Rights Reserved ©Revspot 2025