The Problem
Godrej was struggling to cost-effectively qualify ultra-premium home buyers for its high-value Palm Island project in Gurgaon. Two traditional methods were previously used:
Digital Performance Marketing Funnel
CPQL: ₹17,500
High media spend with inconsistent lead quality
Over-reliance on Meta & Google, with manual filtering and fragmented execution
Cold Calling via Brokers / Agencies
CPQL: ₹15,000
Low connect rates and poor targeting
No intelligent filtering or feedback mechanism
Result
• High cost per qualified lead
• Poor conversion predictability
• Increased workload on sales teams
The Revspot Pilot
Godrej partnered with Revspot to run a focused pilot powered entirely by AI calling — no media, no brokers, no manual dependency.
Pilot Workflow:
Hyper-filtered HNI database → AI outbound calling → Live qualification → CRM push to sales
Pilot Performance Snapshot
Metric
Leads Dialed
Connect Rate
Qualification Rate
Site Visit Rate (from QLs)
Total Spend (Data + Infra)
CPQL
CPSV
Value
4,000
~50% (2,000 connects)
4% (160 QLs)
~25% (40 visits)
₹10,40,000
₹6,500
₹26,000
Why This Matters
For ultra-premium properties, qualifying serious buyers is more critical than generating mass leads. Revspot’s Qualif.AI engine uses conversational AI to filter the top 4% of prospects with precision and consistency, ensuring:
• High buyer intent
• Better use of sales bandwidth
• Zero media dependency
Impact Summary
Funnel Type
Digital Marketing Funnel
Cold Calling Agencies
Revspot AI Calling
CPQL
₹17,500
₹15,000
₹6,500
CPSV
₹87,500
₹60,000
₹26,000
Media Spend
High
Medium
₹0
Funnel Type
Low
Poor
Real-time Verified
What Changed with Revspot
✅ Hyper-Segmented Targeting
Focused on Gurgaon-based profiles with verified HNI income tiers
✅ 24/7 Conversational AI Voicebot
Project-specific scripting
Consistent pitch and instant response
✅ Live Funnel Intelligence
Real-time call transcripts and CRM integration
Immediate sales push for qualified leads
✅ Zero Dependence on Ads
No Meta. No Google.
Full control with data + AI = predictable performance
Outcome
With Revspot’s AI-led funnel, Godrej saw:
Over 60% reduction in CPQL
Higher buyer quality – more site visits from serious prospects
Increased funnel velocity – faster sales engagement
Zero media cost – 100% internal control
